Building a queue in Zendesk: Best practices

Please see Building a queue: Best practices for general tips about designing a good queue process.

This page provides tips, suggestions, and best practices for those teams that specifically want to use Zendesk as their queue.


Why Zendesk?

Zendesk is a convenient place to manage your queue for a few reasons.

  1. Easy to use:Compared to, say, Salesforce, Zendesk is easy to use, for you and for your requesters.
  2. Robust metrics: Zendesk has all the advanced features you need to add or track various metadata associated with requests, so you can report on things like your SLA to responding to requests.

The drawbacks of Zendesk are that, while it is easier to use than Salesforce, it is still not dead-simple to set up (for you, the Customer Trust manager).

Zendesk design recommendations

We recommend creating a request form with the following fields:

FieldTypeOptionsWho edits?Notes
Customer nameFree textRequestersRequester inputs the name of the customer here
Opportunity linkFree textRequestersGive requesters the option (or make required) to drop a link to the associated SFDC opportunity
Product NamePick MultipleAll the products that you offerRequestersSo that your requesters can indicate which product(s) are in scope of the request
Request TypePick OneQuestionnaire, One-off question, Document RequestRequestersPopulate with whatever services within Customer Trust you want to use the Queue for
SubjectFree TextRequesters
DescriptionFree TextRequesters
StatusPick OneUntriaged, Ready to be picked, Awaiting input, Working, ClosedCustomer Trust team (and Sue)New requests should go into the "Untriaged" status by default.
AssigneeUser fieldCustomer Trust team (and Sue)So that a member of your team can indicate that they are taking the case.
Conveyor Questionnaire LinkURLCustomer Trust team (and Sue)This will contain the link to the questionnaire in Conveyor.
Internal NotesFree TextCustomer Trust team (and Sue)For Customer Trust team notes that may arise when handling the case.

Recommendations for advanced reporting

Many teams include additional fields that the Customer Trust team populates when closing the request. These additional fields can for future report-generation. However, asking your team to fill in too many fields when closing a case can interfere with the principle of an easy process.

Luckily, for every request type that Sue handles, she can be the one to fill in these fields for you.

FieldTypeOptionsWho edits?Notes
EffortPick OneSmall, Medium, Large, Extra LargeCustomer Trust team (and Sue)A "SWAG" estimate of how much time it takes to complete a request. Sue can populate this based on how long the questionnaire was.
Case Closed ReasonPick OneCompleted Request, Cancelled RequestCustomer Trust team (and Sue)Provides more granularity about why the case was closed.